Web Optimization Manager
Job Title: Web Optimization Manager
Our client is seeking a highly motivated and experienced Digital Customer Experience Manager to join their marketing team. In this role, you will be responsible for optimising the digital experience of our retail customers across various digital channels.
- Develop and implement an AB testing program to optimise the customer experience on company website and increase the conversion rate.
- Enhance the customer experience across all digital touchpoints, including websites, social media, email marketing and other channels.
- Conduct regular analysis and research to identify customer needs, preferences, and pain points, and use insights to optimise the digital experience.
- Work with the e-commerce developers to optimise online shopping experiences, including checkout, payment, and delivery processes.
- Manage relationships with external vendors, agencies, and technology partners to ensure maximum benefit from digital partners.
- Monitor digital performance metrics, analyse data, and report on results to identify areas for improvement to further optimise the customer experience.
- Stay up-to-date on industry trends and emerging technologies and recommend new digital initiatives to improve customer engagement and sales.
What they are looking for:
- 3+ years of experience in digital marketing, e-commerce, or related field.
- Experience managing digital campaigns across various channels, including social media, email marketing, mobile apps, and websites.
- Familiarity with digital analytics tools and platforms.
- Excellent project management skills and ability to manage multiple priorities in a fast-paced environment.
- Strong communication, collaboration, and interpersonal skills.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Knowledge of retail industry and customer behaviours is a plus.
If you are passionate about digital experiences, have a proven track record of driving sales through digital channels, and enjoy working in a collaborative team environment, we encourage you to apply for this position.